How to Sign Up for MAGIC Sourcing and Why You Should Just Show Up

When I first attended MAGIC Sourcing, I felt small. This event is massive—rows upon rows of booths filled with manufacturers, suppliers, and vendors from all over the world. It was overwhelming, but it didn’t take long for me to realize something important:

🔹 These huge factories aren’t just there for the big brands; they’re looking for you too.

Even if you’re just starting or running a small brand, these suppliers are eager to work with you. I left my first MAGIC show with direct contacts from Mexico, the USA, China, and more. Now, working with them has become second nature, and my sourcing process is smooth.

That’s why I recommend EVERYONE to attend MAGIC Sourcing, no matter where you are in your journey. Just showing up can open doors you never knew existed and help you take your clothing brand business to the next level.

Here’s how you can sign up and attend MAGIC Sourcing yourself:

Step 1: Visit the MAGIC Sourcing Website

1. Head to the official MAGIC trade show website:

🔗 https://www.magicfashionevents.com

2. Click on “Attend” or “Register” to begin the process.

Step 2: Create an Account or Log In

• New attendees: Click “Sign Up” and create an account.

• Returning attendees: Log in using your existing email and password.

Step 3: Complete the Registration Form

You’ll need to provide:

✅ Your business details (company name, website, industry, job title, etc.)

✅ The MAGIC Sourcing show you want to attend (Las Vegas, New York, etc.)

✅ Your business category (e.g., brand owner, wholesaler, startup)

🔹 Pro Tip: Some attendees may need to submit a business license, EIN number, or resale certificate for verification.

Step 4: Choose Your Badge & Pay (If Applicable)

• Some badges are free for verified industry professionals.

• If a registration fee applies, you’ll need to pay before finalizing your registration.

• A confirmation email will be sent once your registration is complete.

Step 5: Plan Your Travel & Stay

✈️ Book Your Flight – Prices are better the earlier you book.

🏨 Reserve Your Hotel – MAGIC often provides discounted rates on their website.

🚕 Plan Transportation – Check for Uber, Lyft, rental cars, or shuttle services.

Step 6: Prepare for the Event

✅ Print or Save Your Badge – You need it for entry.

✅ Download the MAGIC App – This helps with event schedules and exhibitor lists.

✅ Plan Your Schedule – Research brands you want to meet in advance.

✅ Bring Business Cards – Networking is key!

✅ Dress Professionally – Comfortable but stylish is best.

Step 7: Attend & Make the Most of It

The show is HUGE, so have a plan but also stay open to discoveries.

🔹 Arrive early to avoid long lines.

🔹 Walk the floor and introduce yourself to vendors—even if you’re not ready to place an order.

🔹 Attend workshops & panels to learn about trends and industry insights.

🔹 Network, network, network – You never know who you’ll meet.

🔹 Take notes & photos to remember key contacts and ideas.

🚀 Most importantly, FOLLOW UP. After the show, send emails to suppliers you connected with and start building those relationships.

Final Thoughts: Just Show Up!

When I first went to MAGIC, I wasn’t sure if I even belonged in that space. But I quickly realized that these manufacturers WANT to work with small businesses.

✅ They’ll help you with low minimums.

✅ They’ll guide you on materials, production, and fulfillment.

✅ They’re open to collaborating with new brands.

Since then, MAGIC Sourcing has become a crucial part of my business. I’ve worked with vendors from around the world, and what once felt overwhelming is now second nature.

So if you’re building your clothing brand, my biggest advice is this: JUST SHOW UP.

Even if you don’t have it all figured out, walking into that room will change your mindset, expand your network, and open new opportunities for your brand.

🎯 See you at the next MAGIC Sourcing! 💥